The beginning of this blog is written by the sage master Brian McMahon of Expert Dojo in Santa monica, then he passes the story to us:
When Duncan and Eddie walked in the door of Expert DOJO I saw the potential for a product which the world sorely needs. Their dream at the time was a special container for vegetables, which remarkably keeps them fresh for 4-6 days. This would solve the worlds biggest food waste problem - we throw out 30%+ of all the vegetables we buy and that adds up to 40 billion dollars of waste a year. The problem is even bigger when you look at increasing obesity rates and a danger level increase in diabetes. Enter the Veggidome, a cookie jar for the kitchen table, which keeps vegetables fresh, right in front of your nose.
The plan to start a crowdfunding campaign was an easy one but the logisitcs, platform and strategy was not. Neither founder had been in this industry for long, so their social influence was small, the veggidome was relatively new as a product and the vegan and vegatarian marketplace was not that easy to enter. What they did in the next 3 months though will blow your mind and help you build your roadmap to success. I will let Duncan take it from here..
Our crowd funding campaign started months before the launch date we began by contacting our closest friends or family about the start date and how we needed them to act on the first day plus tell their friends about it. Then we contacted close friends, then folks we hadn't talked to in a while, then people we hadn't talked to for a decade... You get the point! But you can't just sell to your friends, especially a product you hope could help change the world.
Importantly, we reached out to people who are passionate about their plant-based diet, about being healthy, and about not wasting resources on the planet. These are the people that understood quickly the usefulness of the VeggiDome. We worked harder on this crowd funding campaign than any effort in our lives. Think about a college final exam week that lasts 45 days! During that time we contacted influential people and shuttled working VeggiDomes to their homes. We sponsored an evening of celebration for Green-conscious and sustainable businesses, which allowed us to learn much and network more. One thing that rang true: only personal contact and direct letters will make the difference, a lot of them!
Now that the Indiegogo campaign has been successful: 1. We are continuing with their InDemand format and offering more, so we can fund high quality VeggiDomes. 2. We need to spend the money wisely and deliver hundreds of the VeggiDome's to households across the USA. A daunting task, but there's nothing we would rather do in the world!